- Schedule: the pattern in which media programs are presented.
- Three Terms: hammocking, inheritance and pre-echo.
Hammocking
- The strategic placement of program between two other programs, positioning a new series between two very well established shows that appeal to the same target audience often gives the right viewers an opportunity to sample the new series.
Pre-echo
- program placed on schedule to come before a popular program.
Inheritance
- program placed after a successful program in the hopes of inheriting some of its audience.
Scheduling on Prezi
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